At first named as Poole Power Boats, the company was established by Robert and John Braithwaite brothers in 1969. In 1985 the name changed to Sunseeker International. 

Since then the company has become globally famous by building luxury performance motoryachts. Headquarters being in UK, Poole, Dorset, Sunseekerin the largest UK based luxury yacht maker. In 2013 the company is bought by the Chineese Congolomerate Dalian Wanda Group.